The Challenge & Solutions

In February of 2014, our client, a local veterinary franchise, had just 361 likes on their Facebook business page, an inconsistent campaign, and little engagement. The makings of a good campaign were there on the peripher, they had a great basis for content and a loyal followin, they just didn’t know how to engage properly with their audience.

January of 2015, our client, a disaster restoration company in Texas, had just 311 likes on their Facebook business page and very little engagement or visits to their website from social media. The client wanted to engage their community, increase page likes, increase visits to the website from social, and overall “be everywhere.” We decided to run a two-week long paid Facebook contest to win four tickets to a local football game in order to increase the client’s local social media presence, build rapport with the clientele.

The Results

We decided to run a two-week long paid Facebook contest to win four tickets to a local football game in order to increase the client’s local social media presence, build rapport with the clientele. The result of the swift execution of both core action items resulted in an increase all core matrix directives established with client. The cost per conversion was reduced over 150% and the quarterly budgets have been increased by 30% to keep pace with current growth projections.

From Client

Opportunity is missed by most people because it is dressed in overalls and looks like work.

Thomas A. Edison